Aveda gaat samenwerken met charity : water

Aveda kondigt een wereldwijde samenwerking aan met non-profitorganisatie charity : water. Het duurzame beautymerk zet zich al meer dan twaalf jaar in voor schoon water initiatieven en toont hiermee wederom haar toewijding aan maatschappelijk verantwoord ondernemen.

Aveda heeft gekozen voor charity : water omdat zij drastisch levens kunnen veranderen. Wanneer een gemeenschap toegang heeft tot schoon water kan het de gezondheid verbeteren, toegang tot voedsel vergroten, lokale economieën laten groeien en kinderen helpen meer tijd op school door te laten brengen. Dit kan uiteindelijk helpen om de cyclus van armoede te beëindigen.

Aveda's Global General Manager Barbara de Laere zegt dit over de samenwerking: "Giving back has always been core to Aveda’s DNA, and for the last 20 years we have donated 100% of funds raised, $60M, for our annual Earth Month campaign to environmental and clean water initiatives. We are a business that relies on clean water for both our products and our services, so we believe we have a responsibility to give back, starting with two of the countries that we partner with for ingredient sourcing, India and Nepal. charity: water has already made an incredible impact on millions of people around the globe, and we are thrilled to work together with them to change many, many more lives for years to come.”

Scott Harrison, van charity: water, voegt hier aan toe: “We believe that when a community gains access to clean, safe drinking water, it changes everything. People are healthier. Dignity is restored. And instead of walking hours for water that isn't safe to drink, women and children can go to school, earn an income, or spend time with their families. We're honored to be partnering with Aveda to bring clean water to thousands of people in the years to come, and I can't think of a better way to celebrate our partnership - and Aveda's 40th birthday - than to start by significantly impacting communities in India.”

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